Guides

Guides.

What is changing in search and AI, written as steps your own team can apply.

Buyer's guides

Decision guide · 9 min read

How do you find new customers? Building demand that arrives without ads

What attracts customers, and which channel delivers in what time?

Decision guide · 8 min read

Finding customers with AI: building demand that arrives from ChatGPT

Is finding customers with AI actually possible?

Explainer · 7 min read

What is organic traffic, and how do you grow it?

What does organic traffic mean, and how does it differ from ads?

Decision guide · 8 min read

Free advertising: is visibility without a budget actually possible?

What are the free ways to advertise, and which ones work?

Explainer · 8 min read

What is search engine optimisation, and what is it for?

What is SEO, what does it do and how is it done?

Decision guide · 9 min read

Ranking higher on Google: what to do, and what it costs

What do you have to do to rank higher on Google?

How-to · 8 min read

My site does not appear on Google: causes and fixes

Why does my site not appear in Google searches?

How-to · 8 min read

How do I add my business to Google? (Profile and Maps)

How do you add a place to Google Maps?

Buyer's guide · 9 min read

What does a corporate website cost, and why do quotes differ?

How much does it cost to have a website built?

Decision guide · 8 min read

Corporate website examples: what separates a good one?

What is a corporate website, and what do the good examples have?

Buyer's guide · 8 min read

I want a website built — where do I start?

What should I prepare before commissioning a website?

Decision guide · 8 min read

WordPress or a custom build?

Which platform should a corporate site be built on?

Decision guide · 9 min read

How do you make a website faster?

What are Core Web Vitals, and which values count as good?

Buyer's guide · 8 min read

What determines logo design pricing?

How much does it cost to have a logo designed?

How-to · 9 min read

How do you register a trademark in Türkiye?

What do I need to do to register my logo?

Buyer's guide · 8 min read

What does it cost to build an online store?

How much does opening an online store cost?

Buyer's guide · 8 min read

How do you choose a search agency?

How do you pick an SEO agency, and what should you ask?

Decision guide · 7 min read

Agency or freelancer?

Should I hire an agency or a freelancer for digital work?

Buyer's guide · 8 min read

How do you choose a Google Ads agency?

Should an agency run my Google Ads, or should I?

Decision guide · 8 min read

Website redesign: when is it actually needed?

Should I rebuild my site or just improve it?

How-to · 8 min read

What you need to open an online store in Türkiye

Which steps does opening an online store involve?

Buyer's guide · 7 min read

Social media agency pricing: what belongs in the package?

What determines social media management fees?

How-to · 7 min read

Switching agencies: how do you take back the accounts and files?

What has to be handed over when you leave an agency?

Decision guide · 7 min read

How much should you spend on digital ads each month?

How is an advertising budget decided?

Decision guide · 7 min read

Google Ads or Meta ads?

Should my budget go to search ads or social ads?

Buyer's guide · 7 min read

Which clauses should you look for in an agency contract?

What should you check in a software or agency contract?

Decision guide · 7 min read

A hosted store platform or a custom build?

Which platform should I choose for e-commerce?

Buyer's guide · 7 min read

What content production costs: video, photography, copy

What does producing social media content cost?

Buyer's guide · 7 min read

What should you check before approving a logo?

What do I check before signing off the logo presented to me?

Explainer · 8 min read

What is a brand guidelines document, and what goes in it?

Which sections does a brand guidelines document contain?

Implementation guides

How-to · 14 min read

What is robots.txt and how do you write one?

How do you block AI bots with robots.txt?

How-to · 12 min read

What is llms.txt and how do you write one?

What is an llms.txt file for?

How-to · 13 min read

What is schema markup and how do you add it?

What is structured data?

How-to · 13 min read

How do you appear in ChatGPT?

How do you do ChatGPT SEO?

Explainer · 11 min read

What are Google AI Overviews?

How do Google's AI summaries work?

How-to · 14 min read

How do you do e-commerce SEO?

How do you optimise a product page?

Let's talk about your project.

A new brand, a website that needs rebuilding, or visibility in search — tell us where you want to start and we will map the route with you.

Get a quote hello@galata.media