How many revisions should I get?

Revision count is the wrong measure; the presentation structure matters more. Once three directions are shown and one is chosen, the revisions that follow stay at the detail level and their number stops mattering. A promise of unlimited revisions usually means the direction will never be settled. At Galata Media the flow is three presentations: discovery, direction, application.

Isn't an AI-generated logo enough?

Enough to produce an image, not enough for a brand mark — and the gap sharpens on the legal side. Verifying that a generated image is original and does not resemble an existing registered mark is still human work; a mark refused at registration costs far more than the generation did. Clean vectors, legibility at minimum size and a single-colour version are not in the output either.

What is the difference between a logo and a brand identity?

A logo is a mark; a brand identity is the set of decisions around it: a colour system, typography, a photographic language, layout rules and the manual that records them. In companies that buy only a logo, the typical outcome within a year is every department picking its own colour and typeface — and recognition is the work of consistency, not of the mark.

What determines logo design pricing?

Short answer

How much does it cost to have a logo designed?

Logo pricing is set not by the drawing but by four things: how many application surfaces it is built for, how many file formats are delivered, whether a usage manual is written, and whether the rights are transferred. At Galata Media an identity project runs about six weeks and consists of three presentations; price follows the number of application surfaces.

Key takeaways

What you are buying is not a picture but a system: making the same mark work on signage, an app icon and an invoice is separate work in each case.
The line that inflates price most is not the number of revisions but the number of application surfaces — each surface is a separate layout at its own size.
If the transfer of source files (vector and an editable design file) is not in the contract, a small change three years later sends you back to the same designer.
Transferring rights and granting a licence are different things; without a transfer clause, a trademark application can run into trouble.
The hidden cost of a cheap logo quote is usually single-format delivery: a PNG is of no use for signage or print.

What are you actually buying in a logo price?

The easy mistake when reading a logo quote is judging the price by the drawing. What gets delivered is not one image: making the same mark recognisable at 16 pixels, legible on signage, intact in single-colour print and unbroken on a dark background is separate work in each case. Most of the price difference sits there.

The four items that set the price

Application surfaces
Small scope
Business card and social profile
Full scope
Signage, vehicle livery, packaging, app icon, stationery
File delivery
Small scope
PNG and JPG
Full scope
Vector (SVG, EPS), editable source, single-colour and reversed versions
Manual
Small scope
None
Full scope
Usage manual: clear space, minimum size, prohibited uses, colour codes
Rights
Small scope
A licence to use
Full scope
Full transfer, with a declaration fit for trademark registration

The four items that set the price
Item	Small scope	Full scope
Application surfaces	Business card and social profile	Signage, vehicle livery, packaging, app icon, stationery
File delivery	PNG and JPG	Vector (SVG, EPS), editable source, single-colour and reversed versions
Manual	None	Usage manual: clear space, minimum size, prohibited uses, colour codes
Rights	A licence to use	Full transfer, with a declaration fit for trademark registration

Which deliverables belong in the quote?

Vector source files — SVG and EPS. Without them a sign maker cannot work with the mark, and every enlargement degrades it.
An editable design file. "Design will be delivered" is not enough; the phrase to look for is transfer of the source design files in editable format.
Colour codes for print (CMYK/Pantone) and screen (HEX/RGB), separately. One HEX value does not produce the intended colour in print.
Single-colour and reversed versions: for stamps, engraving, fax and dark backgrounds.
Minimum size and clear space: how small the mark may go and how much room it needs around it.
Transfer of rights: a clause stating explicitly that the intellectual property in the design passes to the company.

Why does a cheap logo end up expensive?

The cost surfaces not on the first invoice but on first use. The sign maker wants vector, you have a PNG. The printer asks for Pantone, you have a HEX. The app store wants a square icon, the logo is a horizontal lockup. Each is a separate small job and all of them send you back to the same designer — usually outside the scope of the original agreement.

Frequently asked

How many revisions should I get?: Revision count is the wrong measure; the presentation structure matters more. Once three directions are shown and one is chosen, the revisions that follow stay at the detail level and their number stops mattering. A promise of unlimited revisions usually means the direction will never be settled. At Galata Media the flow is three presentations: discovery, direction, application.
Isn't an AI-generated logo enough?: Enough to produce an image, not enough for a brand mark — and the gap sharpens on the legal side. Verifying that a generated image is original and does not resemble an existing registered mark is still human work; a mark refused at registration costs far more than the generation did. Clean vectors, legibility at minimum size and a single-colour version are not in the output either.
What is the difference between a logo and a brand identity?: A logo is a mark; a brand identity is the set of decisions around it: a colour system, typography, a photographic language, layout rules and the manual that records them. In companies that buy only a logo, the typical outcome within a year is every department picking its own colour and typeface — and recognition is the work of consistency, not of the mark.

Sources

01Marka — başvuru, sınıflandırma ve işlem ücretleri — TÜRKPATENT, 2026
02Ücret tarifesi — TÜRKPATENT, 2026

Queries this page answers

logo design pricing
how much does a logo cost
brand identity cost
logo design quote