E-Commerce Consulting
Making product pages readable to customers and generative engines alike, and fixing the feed, stock and checkout flow underneath.
Short answer
What does e-commerce consulting actually cover?
E-commerce consulting means finding and fixing the technical and content problems that stop a store converting. Galata Media works across three layers: the structure of the product data (Product and Offer markup, feed files), page speed, and the drop-off points in checkout. Generative engines now read that markup when they recommend products.
Key takeaways
- If a product page carries no Product and Offer markup, a generative engine cannot recommend that product with its price.
- A missing field in the feed — GTIN, brand, availability — limits organic product visibility, not just ads.
- Most checkout loss comes from unexpected shipping cost and forced account creation, not from the design.
- Copying the manufacturer's product description means being indistinguishable from the hundreds of shops using the same text.
Deliverables
- 01
Product data audit: Product, Offer and AggregateRating markup checked field by field
- 02
Feed correction for Google Merchant Center and the Meta catalogue
- 03
Category and product templates rebuilt around original copy
- 04
Checkout drop-off analysis
- 05
Core Web Vitals measurement and a fix list
- 06
GEO setup for product pages: answer passage and FAQ markup
How it runs
01 — Audit
Product data, the feed and the checkout flow are read one by one, and the drop-off points are established by measurement.
02 — Data
Markup and feed are corrected: missing fields completed, wrong types replaced.
03 — Content
Category and product copy is written originally, with every page owning one search question.
Frequently asked
Which e-commerce platforms do you work with?
- The platform is an input to the consulting, not its subject: we work on whatever you already run. Most of the work — product data, markup, feeds and copy — is platform-independent. If a migration is genuinely needed we raise it as its own decision with its own reasoning, rather than smuggling a replatforming project inside a consulting engagement.
Queries this page answers
- ecommerce consulting
- ecommerce seo agency
- product schema markup
Guides for this service
Let's talk about your project.
A new brand, a website that needs rebuilding, or visibility in search — tell us where you want to start and we will map the route with you.