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Google Ads & Performance Marketing

Ad management where the money is traceable: server-side measurement, verified conversions and a real cost report.

Short answer

How much do Google Ads cost, and how is the budget set?

Google Ads has no fixed price: the cost is the bid per click multiplied by the monthly budget, and click prices vary enormously by sector. Galata Media sets the budget from the target rather than the number — working backwards from what one sale can afford to cost you. Measurement is installed server-side, because browser-side tracking under ad blockers reports incomplete data.

Key takeaways

  • Click cost varies several-fold by sector; there is no single figure for what Google advertising costs.
  • Browser-side conversion tracking under-reports because of ad blockers; server-side measurement closes that gap.
  • Performance Max depends on feed and asset quality — with weak product data the algorithm spends the budget in the wrong place by itself.
  • If the conversion definition is wrong — every form submission counted as a sale — the bidding algorithm learns toward the wrong target.

Deliverables

  • 01

    Account audit: campaign structure, conversion definitions and wasteful search terms

  • 02

    Server-side measurement setup (GA4, Consent Mode, conversion verification)

  • 03

    Campaign build: search, Performance Max and remarketing

  • 04

    Ad copy and asset production

  • 05

    Monthly report: spend, conversions and true acquisition cost

  • 06

    Reporting of losses that are not the ads — slow landing pages, broken forms

How it runs

  1. 01 — Measurement

    Measurement is verified first. If the conversion definition is wrong, the campaign optimises toward the wrong thing.

  2. 02 — Structure

    Campaign structure follows product margin, so each campaign carries its own target cost.

  3. 03 — Reporting

    The report shows the path to the sale, not just the ad panel — losses outside the ads are written down too.

Frequently asked

What share of the ad budget does the agency take?

The management fee is a fixed monthly amount, not a percentage of spend. A percentage model rewards the agency for growing the budget, when in most accounts the right move is not a bigger budget but cutting the search terms that waste it. A fixed fee removes that conflict of interest.

Queries this page answers

  • google ads agency
  • ppc agency
  • google ads cost
  • performance max

Guides for this service

Let's talk about your project.

A new brand, a website that needs rebuilding, or visibility in search — tell us where you want to start and we will map the route with you.

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