Short answer
When is a logo with the symbol fused into a letter the right call?
In the sales-platform lockup Galata Media built, the speech bubble is not a separate mark but a notch set into the wordmark's leading letter. That works when the wordmark is short and legible: the name is already recognisable, so it does not need a symbol beside it. The cost is having no standalone mark for square surfaces such as a profile picture — there, the lockup is scaled instead.
Key takeaways
- If the wordmark is short and recognisable, a separate symbol is not compulsory — the mark can live inside a letter.
- The cost is square surfaces: with no standalone mark, a profile picture and an app icon scale the lockup rather than crop it.
Applications
Palette
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Construction
The bubble notch is a cut opening into the leading letter's counter, and its angle is held on the tangent of the letter's own curve.
Queries this page answers
- saas logo design
- wordmark logo
- logo design examples
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