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Logo and identity system for a product family
- Services
- Logo & Identity
- Sector
- Enterprise software
- Year
- 2025
Short answer
How is a logo built for a brand with sub-products?
The business-suite identity Galata Media built was made to carry a product family: a soft-cornered red (#e9453f) mark with product names attached to it. The mark stays fixed ahead of the sub-product name and only the type changes, so every sub-product reads as part of one brand. Working in a single colour removes any need to invent a separate palette per product.
Key takeaways
- In a product family it is the type that changes, not the mark; a separate logo per product splits the brand equity instead of compounding it.
- A single-colour family identity needs no palette decision when a new product is added.
Applications
Palette
#e9453f#fdf3f2
Construction
The mark is three rising strokes with rounded ends; the corner radius is half the stroke weight, which is what stops the strokes fusing at small sizes.
Queries this page answers
- product family logo
- brand architecture
- identity system
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